My “Real-Time Marketing” Reaction

wasted hours

One week ago the Seattle Seahawks and the Denver Broncos were competing on sport’s most watched stage in Super Bowl XLVIII. There was also another battle taking place that night by advertisers across the country who wanted in on the action. No, I’m not talking about the dozens of brands that forked out nearly $4 million for a 30 second commercial during the game. Instead I’m talking about the countless number of brands that were doing “real time marketing” during the game. Continue reading