Five marketing observations from the new dad on the block

Making Michael Keaton proud.

That’s me – making Michael Keaton proud.

2014 turned out to be the year of change on both professional and personal fronts. First, I dove into the world of non-profits where I joined the board of directors at the Minnesota Interactive Marketing Association (MIMA). Second, I changed jobs and left the world of big box retail for the land of financial services marketing. However, each of those adjustments paled in comparison to the biggest change of all: becoming a father.

My son Ezra showed up on the scene last September. It has been a wild ride with lots of laughs, plenty of sleep deprivation and a whole new outlook on many things. But besides these changes, I also realized that I’ve entered a new phase as a consumer in the cross-hairs of marketers out in the world: I’m now part of the dad demographic. Continue reading