My “Real-Time Marketing” Reaction

wasted hours

One week ago the Seattle Seahawks and the Denver Broncos were competing on sport’s most watched stage in Super Bowl XLVIII. There was also another battle taking place that night by advertisers across the country who wanted in on the action. No, I’m not talking about the dozens of brands that forked out nearly $4 million for a 30 second commercial during the game. Instead I’m talking about the countless number of brands that were doing “real time marketing” during the game. Continue reading

my latest Twitter fave

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In case you haven’t picked up on it, I’m a big fan of Twitter. I’ve been pretty active on the network going back a handful of years, and I love the bite size way that people are able to share information and carry on conversations.

One of the things that is key to making the most out of Twitter is to have an authentic voice. I talk about this all the time with Leslie or with the folks on my team. It’s important to have a point-of-view and voice on the platform that is true to who you are or what your brand represents.  Continue reading

it’s time to redesign the RFP

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Over the course of the last several months I have been working on two RFP’s for my company. One was to hire our first social marketing agency-of-record while the other RFP was for a new social media management system (SMMS). Following a thorough and deliberate process we recently concluded our searches. While leading this work I learned the ins-and-outs of what it means to go through the RFP process at a Fortune 100 firm like Best Buy. I went through the paces with a wide range of talented people that came from areas such as procurement, contract management, information technology, corporate technology & security, legal, and privacy. I came away with the understanding that a well crafted request-for-proposal is an absolute necessity to help potential vendors provide the best reply possible. And lastly, I came away with the belief that from a client perspective the current RFP process for big companies is flawed and needs to be redesigned. Continue reading

busted on the back channel

Palma Violets

A few weeks ago @plesserchick and I went to the 7th Street Entry for a concert to see the U.K. band Palma Violets along with the New York band Guards who were the openers. I’m not sure how often I get into it here on the blog front, but I go out to see more than my fair share of live music — probably in the range of five or more shows per month. (I’m not trying to appear boastful — while I think this is more than the average person, this isn’t nearly as many shows as my wife or friends attend.) Continue reading

observations from my social (media) super bowl

2013 marked the third year in a row that Best Buy has had a TV advertisement air during the Super Bowl. Two years ago it was the spot that featured Ozzy and the Biebs. Last year, our TV commercial focused on technology entrepreneurs that created new innovations or applications for smart phones such as the folks behind Instagram, Square, Words with Friends and Shazam. For this year’s Super Bowl, SNL alumnus and current “Parks and Recreation” star Amy Poehler was featured in the Best Buy commercial.

While our marketing plans for Super Bowl were not super (no pun intended) intense when it came to social media activity on game day, there was enough going on to warrant my team getting together and working during the game. Since we don’t have a social media command center at the Best Buy corporate office, my team and I had a few options to consider when figuring out where we were going to work. Continue reading

sharing some lessons learned from the social chair

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For the most part, I have not written too many posts on this blog that get into the day-to-day aspects of my job.  I have preferred to keep my entries at a broader level.  I try to talk about observations I see in the consumer marketing space.  Or I do have occasions where I’ll rant about the sometime silliness of corporate life.  But this week I’ll get away from that a bit and step into the weeds. Continue reading

Co-blogging round two: scaling communities

It’s time for round two of the co-blogging series that I’m doing with my friend and word-of-mouth marketer Eric Dodds.  In our first entry we tackled how marketing communications impacts connections with customers.  This time around we’re talking community.  Let’s get going.

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Co-bloggin’ goodness, round two: One is a seasoned corporate marketer working for Best Buy. The other is a small-agency young-gun in a constant quest for his spurs. Both are passionate about making positive change in the industry, and they want to share their thoughts with you. Jamie Plesser and Eric Dodds bring you the second post in a monthly co-blogging series that tackles tasty marketing topics from both sides of the line. Meet the crew.