Reaction: Mary Meeker’s Internet Trends 2014 report

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Yesterday Mary Meeker from Kleiner Perkins fame presented her annual look at digital and online trends. I look forward to reading this report every year because I see it as a digital bible of sorts. Ok, I don’t mean an e-book version of the actual Bible. Rather, Meeker’s annual presentation provides a fantastic overview of what consumer behavior and business changes are taking place in the digital world. Continue reading

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My “Real-Time Marketing” Reaction

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One week ago the Seattle Seahawks and the Denver Broncos were competing on sport’s most watched stage in Super Bowl XLVIII. There was also another battle taking place that night by advertisers across the country who wanted in on the action. No, I’m not talking about the dozens of brands that forked out nearly $4 million for a 30 second commercial during the game. Instead I’m talking about the countless number of brands that were doing “real time marketing” during the game. Continue reading