15 minutes and a whiteboard

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The whiteboard I used for my Digital Download presentation last month.

What do you do when the people you work with don’t understand your job or what you do? I’m guessing a lot of us can relate to that in some form or fashion. This has been a question that my team has been trying to figure out it while working with other parts of the marketing department at my office. We’ve found that there is inconsistent knowledge with our colleagues on various things digital. Search Engine Optimization. How web pages are created. Knowing what user experience is as a discipline. Having a basic understanding of the social media landscape in 2017. These are just a few examples, but the short version is that some peers didn’t understand what we work on or how things get done in our area. (I have this same issue but on the opposite side when it comes to certain other departments at Allianz;  I am no expert when it comes to the inner working of the hedging or actuarial groups.)

Unsurprisingly, this has made it tough at times for us to have conversations or collaborate when peers don’t understand core parts of marketing technology, our processes, the different media channels, how we evaluate and use metrics, etc. Like any kind of relationship, ideally you should strive to know or understand where other side is coming from or how they operate. Continue reading

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it’s time to redesign the RFP

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Over the course of the last several months I have been working on two RFP’s for my company. One was to hire our first social marketing agency-of-record while the other RFP was for a new social media management system (SMMS). Following a thorough and deliberate process we recently concluded our searches. While leading this work I learned the ins-and-outs of what it means to go through the RFP process at a Fortune 100 firm like Best Buy. I went through the paces with a wide range of talented people that came from areas such as procurement, contract management, information technology, corporate technology & security, legal, and privacy. I came away with the understanding that a well crafted request-for-proposal is an absolute necessity to help potential vendors provide the best reply possible. And lastly, I came away with the belief that from a client perspective the current RFP process for big companies is flawed and needs to be redesigned. Continue reading

leading teams takes vision and more

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A few days ago marked my former manager’s last week at Best Buy. Alix accepted a position with another company in California and will be starting her role there next month. My peers and I were disappointed about this because we hold her in high regard. She is a smart marketer and business person but beyond that Alix earned the respect and support of her team because of the advocacy she displayed. While we are sad that she left Best Buy, we are excited about the opportunity in front of her. Continue reading

in pursuit of inspiration

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I’ve been getting a lot of questions about my job lately. Is it secure? What’s the mood like at the office? Similar to many companies, things have been unsettled at Best Buy in 2012.

When you get asked these things, I think it’s natural to reflect on your situation and think what you should be doing about it. On the surface it’s easy – you have a couple of options: You can hunker down and ride it out, or you can look for an escape route and jump ship. But that’s why these answers are on the surface – they feel superficial. It doesn’t get to the real questions: What inspires you? What gets you excited about arriving at the office? What do you want to get out of work aside from receiving a paycheck? Continue reading

playing the new year resolution game: work edition

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I’m usually not someone that is big into New Year’s resolutions.  You can ask my better half about it and she’d probably say it’s the equivalent of pulling teeth.  Every year on January 1st she tries to get me to jot down some things that are on my list for the year and every year I hem, haw and eventually offer up something rather small that has to do with my personal life.  It wasn’t much different this year, but the more I thought about it the more I realized I did have some resolutions.  The difference this time around was that many of them were work related.

reaching the end of the line in 2011 with silliness in tow

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When I started this blog earlier in the summer, I intended to use it to share my thoughts on what it’s like to work as a marketer for a Fortune 100 brand, talk about insights I’m learning along the way, and poke some fun at the corporate environment.  Looking back on my first seven months worth of posts, I’ve leaned heavily into the first two categories and fell a bit short on the third.

But if you know me in person or interact with me at all online, then you know I bring a healthy bit of sarcasm and a dry sense of humor to my work.  And there is nothing riper for having some good laughs than the realities of what you see and get exposed to while working for a really big company.  Continue reading