“Hyper” local marketing goes old school

The Old SchoolLast week my better half and I took a short vacation to Austin. It’s one of our favorite cities, but it’s just too difficult to explore during the chaos that is SXSW (which is when we are normally there). So this year, we decided to skip SX, and instead we took a trip down south later in the spring to enjoy the weather and the city itself. Continue reading


reach and frequency and rock ‘n’ roll

I consider myself to be a pretty big music fan and I make it to more than my fair share of concerts.  Now I may not get out to see as many live shows as my spouse or some of our friends (who at times make it out to two-to-four shows per week), but I figure that averaging one gig per week is a pretty good clip for me.  I enjoy checking out bands at places like First Avenue or the Triple Rock or the Turf Club and catching the national touring acts that are making their way through town.  I especially like getting behind local bands that capture my imagination.  One group that is doing that right now are the 4onthefloor.

I first caught these guys back in early January during the dead of winter and I figure I’ve seen them at least four or five times since then.  They are everything I like in a good bar band: mostly rock ‘n’ roll with a little bit of country.  Great banter on stage and with the crowd.  And catchy, well written songs that get you moving – which says a lot for me since I never am one to bust a move at a concert.

When you see them for the first time, it might just seem that they are all about the schtick of all the members playing kick drums on stage.  But there is more to it than that.  And when they perform they bring it.  Every single time.

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