Ask a MN Marketer: Traci Elder

This is the latest entry in a series where I’ll do a question and answer format post in which I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Traci Elder from Little & Company. Traci and I crossed paths at Best Buy a couple of times, but I really didn’t get to know her until I was involved with MIMA where Traci led a fantastic mastermind group of local digital marketing leaders. Traci’s enthusiasm is infectious and whenever we meet up I walk away energized and in awe of the optimism she brings to whatever is in front of her.

Traci_Elder

What is your hometown?
Cavalier, North Dakota (Population: 1241. Fifteen miles from Canada and twenty from Minnesota) Continue reading

Advertisements

Ask a MN Marketer: Donna Robinson

This is the latest entry in a series where I’ll do a question and answer format post in which I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Donna Robinson, CEO of the marketing agency Nina Hale. I’ve been an observer of the agency for a few years now and within the last year have gotten to know Donna. If I’m ever in a conversation with someone and her names comes up, I always get the same reaction. “Donna? She is fantastic.” I’ve been impressed by her marketing knowledge, leadership style and humility, and I was psyched when she agreed to participate in this series.

Donna_SELECT (1).jpg Continue reading

Ask an MN Marketer: Laurie Blum

This is the latest entry in a series where I’ll do a question and answer format post in which I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Laurie Blum. I’ve known Laurie going on 12+ years now. We worked together at Best Buy and bonded over live music seeing shows together at places like First Avenue or the Turf Club or SXSW. From a professional standpoint, I think Laurie is one of the most impressive marketers I’ve crossed paths with and one that I trust as a sounding board when it comes to all things digital marketing, managing teams, looking ahead to trends and getting advice on how to drive the business.  Continue reading

Ask an MN Marketer: Anna Squibb

This is the third entry in a new series where I’ll do a question and answer format post in which I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Anna Squibb from Land O’Lakes. I haven’t known Anna that long – I believe we first met last year at an event that was sponsored by the folks at GoKart Labs but I had heard about her from friends and colleagues. She is one of the people in the Twin Cities scene that you should know. We have since stayed in touch and connected about digital marketing, corporate life and what it’s like to raise pre-school age boys. Continue reading

How to manage your SXSW FOMO

9043511250_a215201d4f_z

Are you headed to SXSW next month? Yeah, me neither. I got to attend last year but it simply wasn’t in the cards for 2018. I’m partially bummed because I won’t get to see some of the proposals that I evaluated last fall as part of my work for the SX advisory board. Nor will I get to check out some of the new tracks they’ve added to the conference line-up, but there is always next year.

There are lots of guides and how-to posts about how to get the most out of SXSW if you’re an attendee. But what if you aren’t going but still want to stay plugged in? Don’t sweat it – there are still ways to be part of the experience even if it’s virtually. I threw together a few suggestions on ways to stay connected to the event in real time despite not being there in person. Continue reading

Ask an MN Marketer: Stacy Anderson

This is the second entry in a new series where I’ll do a question and answer format post where I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Stacy Anderson, President at Anytime Fitness. I’ve know Stacy dating back to 2005. She interviewed me when I was first hired at Best Buy and I later reported to her for a couple years during my tenure there. She’s a fantastic manager that helped me get better strategically, served as a sounding board and also gave me a kick in the pants when I needed it.

What is your hometown?
Green Bay, WI. I grew up just a few blocks away from Lambeau Field.

STACY ANDERSON small

Where is your educational background/where did you go to school?
I did my undergrad at UW (Eau Claire) where I double majored in Journalism & Sociology and earned an MBA from Carlson School of Business (University of Minnesota).

What is your current role and how did you get there?
I’m the Brand President at Anytime Fitness. I got my feet wet at ad agencies working on a variety of clients and categories and then moved on to help Geek Squad stores scale across Best Buy. I held a variety of marketing roles at Best Buy and came to Self-Esteem Brands (Anytime Fitness, Waxing the City) as the CMO. I assumed the role of AF Brand President in August of 2016.
Continue reading

sparked 1.0: what we learned

As I mentioned in my post from earlier in the week, Arik and I were pleased with the first program we put on last November as part of the sparked: Digital & Social Media Training series that we are attempting to develop. We successfully produced the event! (Step one accomplished.) Generally speaking we received very positive feedback from the attendees on various facets ranging from content to speakers to format. Lastly, we heard enough from our actual attendees and others in the community that we believe there is a need for this kind of offering. Now we have to figure out whether we can help address that. Continue reading