Ask a MN Marketer: Jim Cuene

This is the latest entry in a series where I’ll do a question and answer format post in which I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Jim Cuene who is the founder of Fahren LLC and who previously held leadership positions at GoKart Labs, General Mills, Ameriprise Financial and Ciceron. I first met Jim through a networking opportunity, worked with him as a keynote speaker when I was on the MIMA board and partnered with him on a strategic engagement during his time at the helm at GoKart Labs while I worked at Allianz. One of my favorite things about Jim is his self-deprecating nature which is on full display when he jokingly refers to himself as “Grandpa Internet.” Don’t let the humor fool you – while he is one of the godfathers of the digital scene in the Twin Cities, he brings one of the most well rounded and informed points-of-view that I believe is second to none.

Jim Cuene_headshot

What is your hometown?

I’m a proud cheesehead. I was born in De Pere, WI (which I jokingly refer to as a first ring suburb of the bustling metropolis of Green Bay).

What is your educational background/where did you go to school?

I did my undergrad at St. Thomas focusing on Entrepreneurship & English and I have a MA from Purdue in American Studies & English. Continue reading

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Ask a MN Marketer: Bryan Vincent

This is the latest entry in a series where I’ll do a question and answer format post in which I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Bryan Vincent from UnitedHealth Group. I had known about Bryan from various professional circles that I’m involved with but I never met him until we both got involved on the board of directors for the Minnesota Interactive Marketing Association (MIMA). Bryan has great chops both strategically and tactically as a communicator and as a digital marketer, but one of my favorite traits about Bryan is his demeanor. If you look up the definition of “Mr. Calm, Cool, and Collected” then I’m pretty sure you’ll find his name and picture there. Continue reading

Ask a MN Marketer: Traci Elder

This is the latest entry in a series where I’ll do a question and answer format post in which I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Traci Elder from Little & Company. Traci and I crossed paths at Best Buy a couple of times, but I really didn’t get to know her until I was involved with MIMA where Traci led a fantastic mastermind group of local digital marketing leaders. Traci’s enthusiasm is infectious and whenever we meet up I walk away energized and in awe of the optimism she brings to whatever is in front of her.

Traci_Elder

What is your hometown?
Cavalier, North Dakota (Population: 1241. Fifteen miles from Canada and twenty from Minnesota) Continue reading

Ask a MN Marketer: Donna Robinson

This is the latest entry in a series where I’ll do a question and answer format post in which I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Donna Robinson, CEO of the marketing agency Nina Hale. I’ve been an observer of the agency for a few years now and within the last year have gotten to know Donna. If I’m ever in a conversation with someone and her names comes up, I always get the same reaction. “Donna? She is fantastic.” I’ve been impressed by her marketing knowledge, leadership style and humility, and I was psyched when she agreed to participate in this series.

Donna_SELECT (1).jpg Continue reading

Ask an MN Marketer: Laurie Blum

This is the latest entry in a series where I’ll do a question and answer format post in which I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Laurie Blum. I’ve known Laurie going on 12+ years now. We worked together at Best Buy and bonded over live music seeing shows together at places like First Avenue or the Turf Club or SXSW. From a professional standpoint, I think Laurie is one of the most impressive marketers I’ve crossed paths with and one that I trust as a sounding board when it comes to all things digital marketing, managing teams, looking ahead to trends and getting advice on how to drive the business.  Continue reading

Ask an MN Marketer: Anna Squibb

This is the third entry in a new series where I’ll do a question and answer format post in which I interview creative and marketing leaders that have ties to Minnesota. (And on occasion I may chat with others that are from outside the state.) I want to hear what guides these leaders, what they have experienced and what the rest of us could (or should) learn from them.

This month I’m featuring Anna Squibb from Land O’Lakes. I haven’t known Anna that long – I believe we first met last year at an event that was sponsored by the folks at GoKart Labs but I had heard about her from friends and colleagues. She is one of the people in the Twin Cities scene that you should know. We have since stayed in touch and connected about digital marketing, corporate life and what it’s like to raise pre-school age boys. Continue reading

How to manage your SXSW FOMO

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Are you headed to SXSW next month? Yeah, me neither. I got to attend last year but it simply wasn’t in the cards for 2018. I’m partially bummed because I won’t get to see some of the proposals that I evaluated last fall as part of my work for the SX advisory board. Nor will I get to check out some of the new tracks they’ve added to the conference line-up, but there is always next year.

There are lots of guides and how-to posts about how to get the most out of SXSW if you’re an attendee. But what if you aren’t going but still want to stay plugged in? Don’t sweat it – there are still ways to be part of the experience even if it’s virtually. I threw together a few suggestions on ways to stay connected to the event in real time despite not being there in person. Continue reading